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Business News – Dangerous Trends for Business in 2015

Dangerous Trends for Business in 2014     – Empire Research

 Frustration Demonstration


Trend #5 Increasing Competition & Increasing Business Failures

Trend #4 Lagging behind the Latest Internet Technology

Trend #3 Increasing Marketing Costs and Decreasing Effectiveness

Trend #2 Customers Leaving You for Perceived Indifference

Trend #1 Fighting for Attention through all the Information Clutter



Four More Dangerous Trend Assertions


Contemplating Issue


Business is Getting Tougher and Tougher

FACT, we live in ever changing, chaotic, uncertain difficult economic times.
FACT, consumer confidence is down and the “Consumer Sentiment Index” continues to dive.
FACT, bankruptcies have nearly doubled from 2008 – 2012, and continue to rise.
FACT, cost of living continues to rise with no end in sight.
FACT, consumers have pulled the pin on endless spending.
FACT, consumers have been burdened by 7 Reserve Bank rate increases since September 2009.
FACT, competition is fierce with consumers bombarded with up to 5,000 marketing messages per day.
FACT, the cost of getting a client today has doubled, even tripled and results are down.
FACT, the power is squarely in the hands of the consumer to buy or not to buy.
FACT, the consumer is distracted, nervous apprehensive and confused.

 (These FACTS are subject to change based on where you have found them and timing.)



If you Don’t Master the Internet you will be Left Behind

FACT, searches on Google increased from 2.7 Billion in 2006 to over 1.2 Trillionin 2013

FACT, there are over than 3.5 Billion searches on Google nearly every day
FACT, consumers, in the USA alone, are expected to spend $414-Billion on the Internet in 2014.

FACT, 98% of consumers use online searches when researching products or services

FACT, Mobile-media searches and shopping are growing exponentially

FACT, 70 percent of smartphone shoppers use a store locator to plan their shopping trip (Nielsen)

FACT, Over 4 billion videos are viewed on YouTube every day
FACT, there are 500 tweets per minute containing a YouTube link; There are 58 Million Tweets/day
FACT, although YouTube is not usually thought of a Search Engine, it is actually #2 search engine inthe world, ahead of Baidu, Yahoo, Yandex, Microsoft, Facebook, etc. according to (2013) comScore

FACT, the new “Word of Mouth” is online social media like Facebook and Twitter
FACT, Facebook has 1.3 Billion Monthly Users and Twitter 645,750,000 members per Statistica

FACT, those members seek and make recommendations for products and services

FACT, 78% of consumers trust peer recommendations
FACT, YouTube is NOW the second largest search engine on the planet
FACT, there are more than 300 million blogs
FACT, 19.2 million Aussies have mobile phones and 20% of them are smart phones with internet access
FACT, 152 billion text messages were sent in a single month recently
FACT, 90% of those text messages are read within one minute of receiving them
FACT, according to Yahoo, 92% of business searches start online
FACT, only 26% of small business have invested any time and effort in marketing online
FACT, your prospects and clients are searching online to find businesses they can trust to buy from
FACT, marketing online isn’t an option anymore, it’s an absolute necessity that you get it right
(These FACTS are subject to change based on where you have found them and timing.)

Executive Jet purestock_1574r-0712.medium


Responding Slowly to the Ever Changing Chaotic Global Economic Conditions will see you, First and Most Effected by Them, Not Least and Last

Basically, things won’t change and improve unless you do. Today, like never before you will be rewarded for your level of SKILL, more specifically, your MARKETING and SALES SKILLS.


So you are going to need to MASTER CERTAIN SKILLS or you will pay a tax. And the better you are at something, the more you will get paid. And to get paid the most, you must be the best.
The good news is every master was once a disaster.
EVERYTHING I am good at today is because I invested enough time, money and effort to be good at it. EVERYTHING I’m still bad at is because I never invested enough time, money and energy to be good at it.

Consultants Greeting

DANGEROUS TREND #4 – There is a New World Currency and it’s not the US Dollar, it’s TRUST      

Consumers & Businesses want to know, “Who can I Trust?”
So it’s necessary today that you view TRUST differently than you ever have in the past because TRUST is no longer just a nice social thing to have, it’s the greatest financial multiplier and driver for business today.
TRUST is not just social, it’s the “New Currency” on the chaotic new global economy and just because you can’t see it, doesn’t mean it isn’t there.
In fact, I believe it’s the… “Ultimate Key of all Keys to Success in Business Today”

The fact is, where there is high TRUST there are high results, where there is low TRUST there are low results. There is a quantitative economy tax to low TRUST and we all know it, in fact, TRUST makes the world go round and if you take it away it grinds to a halt, especially today.

There is a crisis of TRUST today and TRUST always affects 2 measurable outcomes, Speed and Cost.

Research proves that when you are highly TRUSTED, clients will spend more often, you will get more clients, clients will refer more often and clients will be more loyal.

Today more than ever, you must convert that tax into a dividend by playing Win-Win, the client must win first then you can win.

I believe, as Stephen Covey asserts,  that the ability to establish and grow TRUST is the number one marketing skill and competency leaders and business owners must master today.